About

Candice Munroe - President and Principal Consultant

Candi is a passionate advocate for data-driven decision-making with a deep expertise in visual analytics. With a strong foundation in Tableau, she has earned multiple certifications, including Tableau Desktop Certified Associate, Tableau Certified Associate Consultant, and is currently an Einstein Prediction Builder Accredited Professional, Salesforce Certified Data Cloud Consultant, and a Trailhead Ranger.
Candi has helped numerous organizations enhance their visual analytics capabilities, driving better business decisions across diverse industries. As a leader in the data community, she serves as the head of the Canada Tableau User Group and a co-leader of the Datafam Career Pathmaker Tableau User Group. A four-time Tableau User Group Ambassador from 2021 to the present, Candi is dedicated to sharing knowledge and empowering others in their data journey. Her true passion lies in working closely with clients to bring their data stories to life.


Kirk Munroe - VP Strategy and Principal Consultant

Kirk is a seasoned business analytics professional with a passion for empowering organizations through data. Since 2001, he has held diverse roles in product management, marketing, sales enablement, and customer success at Cognos, IBM, Kinaxis, and Salesforce/Tableau. Kirk has worked with Fortune 500 companies, helping everyone from executives to frontline decision-makers unlock the power of their data. He believes that with the right training and support, business professionals—regardless of technical background—can confidently answer their own questions with data. Kirk is a Tableau Certified Associate Consultant, Salesforce Certified Data Cloud Consultant, Einstein Prediction Builder Accredited Professional, Trailhead Ranger, and Tableau DataDev Ambassador . He is also the author of Data Modeling in Tableau, which is currently available for order on Amazon.